• Deanna Utroske

5 Lessons Learned on My Thought Leadership Journey


In 2014, I was a complete unknown in the beauty world. Not only was I an unknown, I didn’t even work in beauty. But today, you likely know me only because I am a beauty industry thought leader and business content specialist.


On my journey from ‘unknown’ to ‘industry influencer’, I have learned a lot about sharing ideas and insights on the B2B side of the cosmetics and personal care industry. And here, I’m sharing those lessons with you.


click here to download a pdf of the 5 Lessons I Learned on My Thought Leadership Journey