Resources

The Best 2023 Cosmetics & Personal Care Tradeshows and Beauty Industry Events List

If you’re in the business of skincare, makeup, hair care, bath and body care, fragrance, wellness, hygiene, nail care, and the like; then...

Trade Magazine Outreach Tips

"I’m often curious as to how the trade magazines want us to reach out to them (when/how/exclusives/etc.), and I’m often left feeling like...

The Best 2022 Cosmetics & Personal Care Tradeshows and Beauty Industry Events List

If you’re in the business of skincare, makeup, hair care, bath and body care, fragrance, wellness, hygiene, nail care, and the like; then...

Best Tips on How to Write a Press Release

Capturing the attention of international beauty trade media is no small challenge. Editors and writers receive hundreds of pitches every...

Newsletter Launch: Beauty Insights from Deanna Utroske

Today, cosmetics and personal care industry thought leader Deanna Utroske launched the Beauty Insights newsletter for product innovators...

5 Lessons Learned on My Thought Leadership Journey

In 2014, I was a complete unknown in the beauty world. Not only was I an unknown, I didn’t even work in beauty. But today, you likely...