Deanna Utroske
Cosmoprof North America 2022: Trends, Takeaways, & Technologies
The B2B Beauty Industry Tradeshow was back in full force this year, serving the cosmetics and personal care industry with exhibitors and...
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Deanna Utroske
- Jun 24
- 9 min
Beauty Tech Blog: notes & quotes on VTO, the Metaverse, and our digital future
Beauty has always been a high-touch business. In recent years, much of that touch moved online, as more brands opted for Virtual Try-On...
Deanna Utroske
- Jun 15
- 2 min
Spotted at LuxePack New York: Novel Solutions for Sustainable Beauty Packaging
Everyone in the cosmetics and personal care business is striving to make a meaningful contribution to the future of the industry and the...
Deanna Utroske
- Jun 7
- 3 min
Beauty in the Metaverse: when should cosmetics and personal care businesses buy in?
During today's Retail Reimagined panel hosted by Avery-Dennison, attendees asked lots of great questions. And we simply didn’t have time...
Deanna Utroske
- Apr 19
- 6 min
2022 Preview: Cosmoprof Worldwide Bologna Opens April 28
Cosmoprof Worldwide Bologna is one of the cosmetics and personal care industry’s most comprehensive and international tradeshows. And...
Deanna Utroske
- Apr 13
- 21 min
Considering Trends & Innovation in Beauty
On Monday, I had the distinct pleasure of speaking to a classroom of graduate students and senior level cosmetic engineering students at...
Deanna Utroske
- Apr 3
- 4 min
2022 Preview: in-cosmetics Global Opens in Paris This Week
in-cosmetics Global has long been one of the most significant international tradeshows in the beauty care and personal care and fragrance...
Deanna Utroske
- Feb 10
- 17 min
Beauty Product Innovation: an Exploration of Ideas, Information, and Inspiration
This week I had the pleasure of being a guest speaker for senior students in the Cosmetics and Fragrance Marketing program at FIT. For...
Deanna Utroske
- Jan 23
- 7 min
The Best 2022 Cosmetics & Personal Care Tradeshows and Beauty Industry Events List
If you’re in the business of skincare, makeup, hair care, bath and body care, fragrance, wellness, hygiene, nail care, and the like; then...
Deanna Utroske
- Dec 17, 2021
- 2 min
14 thought-provoking quotes from the 75th SCC Scientific Meeting & Showcase
“I don’t think there has been a time when science and the work that you do has been more important.” ~ Robert Skinner, Deputy Director...
Deanna Utroske
- Dec 12, 2021
- 2 min
The Future of Cosmetics Science will be Built upon a Bedrock of Beauty History
At least that’s what I gathered from the opening-day presentations at this year’s Society of Cosmetic Chemists Scientific Meeting and...