Capturing the attention of international beauty trade media is no small challenge. Editors and writers receive hundreds of pitches every day and many read through countless press releases posted to online newswire services as well.
How can your B2B news standout?
To help make sure your news gets seen and (with a little luck) lands you an interview and media coverage too, I've put together the best practices for creating a press release.
This actionable how-to guide will ensure that your cosmetics and personal care industry news is packed with the right sort of information, is useful to busy B2B editors, and puts your business in the spotlight.
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