• Deanna Utroske

The Shift from Green Beauty to Blue Beauty

The blue beauty movement is inspiring new business models and advancing the cosmetics and personal care industry’s shift to a circular economy. Rosie Greenway’s latest article for Natural Beauty News is all about this important movement and features my insights on blue.

In her article, Greenaway writes: For New York-based beauty thought leader Deanna Utroske, blue beauty is ‘an important movement for the future of life on Earth’ – but it’s not the term itself that matters. “Retailers, brands and suppliers eager to be part of a better future must first be concerned with the true blue merits of their effort and only then with marketing strategy and environmental impact messaging.”

read Deanna's full commentary on blue beauty in Natural Beauty News here

 

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