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The Shift from Green Beauty to Blue Beauty

The blue beauty movement is inspiring new business models and advancing the cosmetics and personal care industry’s shift to a circular economy. Rosie Greenway’s latest article for Natural Beauty News is all about this important movement and features my insights on blue.

In her article, Greenaway writes: For New York-based beauty thought leader Deanna Utroske, blue beauty is ‘an important movement for the future of life on Earth’ – but it’s not the term itself that matters. “Retailers, brands and suppliers eager to be part of a better future must first be concerned with the true blue merits of their effort and only then with marketing strategy and environmental impact messaging.”


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