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In The News: Laundry Care as Skin Care

Henkel brings on a Chief Dermatology Advisor for its all® free clear brand

Photo by Artists Eyes on Unsplash

🧺🧴Laundry Care as Skin Care

“The laundry detergent we wash with should be considered a factor in taking care of sensitive skin,” says board-certified dermatologist Dr. Lindsey Zubritsky in this month’s press release announcing the formalization of her role as Chief Dermatology Advisor with all® free clear.


Dr. Zubritsky’s role is consumer facing. She will appear on The View talk show in May as well as host virtual office hours via Instagram Stories that month.


Her remit is to “educate consumers about the impact laundry can play in our sensitive skin care routines and other helpful tips about managing sensitive skin;” and the key takeaway here is that “skin care can also happen in the laundry room,” according to the release.


all® free clear is part of the Henkel portfolio of brands. The Germany-based multinational is also a chemicals maker (adhesives, lubricants, etc.). And their new initiative bears a resemblance to Clinique’s move several months ago. In August of last year, The Estée Lauder Companies’ brand enlisted the help of ophthalmologist Dr. Ashley Brissette to contribute to new product development and assist with both internal and external education on eye safety.


The science communication movement is continuing to grow. And both the eye makeup partnership and this new laundry care partnership correlate to a shift in consumer preference for science-backed products.


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