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Writing Cosmetic Industry News

Writer's picture: Deanna UtroskeDeanna Utroske

replay of January 2025, live 2-hour training


Thank You for making time to improve your cosmetic industry news writing skills ✏️💋 (and for your interest in working with me to do so 😊).


how to write B2B content for the beauty industry

In this 2-hour training (which ran live on January 14, 2025) you'll learn about writing B2B content:

  • Identifying News & Trends

  • Framing News for Your Reader

  • Headlines, SEO, and First Drafts

  • Including Definitions, Details, and Data

  • Desk Research, Interviews, Commentary

  • Finding Your Voice or Niche or Specialty


All this is applicable to B2B blog posts, articles for Trade Media, press releases, and the text portion of social media posts.


video tips for writing cosmetic industry news

The training includes quick useful exercises, practical tips, and my very genuine passion for Writing Cosmetic Industry News & for Your Success.


Be In Touch feedback welcome 📬 hello@DeannaUtroske.com



about Deanna Utroske


🧪Columnist for EuroCosmetics magazine


Deanna’s writing and ideas have been featured in Cosmetics Design, Euro Cosmetics magazine, Cosmetics & Toiletries, SpecialChem, Luxe Packaging Insight, BeautyMatter, NewBeauty Magazine, Beauty Store Business Magazine, Natural Beauty News, Beauty Industry Report, Beauty Independent, CEW, Stylist France, Madame Figaro, Marie Claire Italia, and AdWeek (Publishing Executive) as well as cited on Wikipedia, in peer-reviewed academic journal articles, and in  books on cosmetics and personal care, wellness, and business.



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