replay of January 2025, live 2-hour training
Thank You for making time to improve your cosmetic industry news writing skills ✏️💋 (and for your interest in working with me to do so 😊).
how to write B2B content for the beauty industry
In this 2-hour training (which ran live on January 14, 2025) you'll learn about writing B2B content:
Identifying News & Trends
Framing News for Your Reader
Headlines, SEO, and First Drafts
Including Definitions, Details, and Data
Desk Research, Interviews, Commentary
Finding Your Voice or Niche or Specialty
All this is applicable to B2B blog posts, articles for Trade Media, press releases, and the text portion of social media posts.
video tips for writing cosmetic industry news
The training includes quick useful exercises, practical tips, and my very genuine passion for Writing Cosmetic Industry News & for Your Success.
Be In Touch feedback welcome 📬 hello@DeannaUtroske.com
about Deanna Utroske
✏️Editor of the Beauty Insights newsletter
🎙️Host of the CosmoFactory podcast
🧪Columnist for EuroCosmetics magazine
Deanna’s writing and ideas have been featured in Cosmetics Design, Euro Cosmetics magazine, Cosmetics & Toiletries, SpecialChem, Luxe Packaging Insight, BeautyMatter, NewBeauty Magazine, Beauty Store Business Magazine, Natural Beauty News, Beauty Industry Report, Beauty Independent, CEW, Stylist France, Madame Figaro, Marie Claire Italia, and AdWeek (Publishing Executive) as well as cited on Wikipedia, in peer-reviewed academic journal articles, and in books on cosmetics and personal care, wellness, and business.
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