hygiene | Deanna Utroske

Deodorants are In The News

The Beauty Insights newsletter topic of the month for July 2023 was deodorants. Here is a summary of all the news, and brand spotlights,...

Brand Spotlight: Nala Care

Deodorant is a hygiene basic; but the deodorant category is anything but basic. This personal care category is innovative, profitable...

Innovations in Oral Care

This year’s Cosmoprof North America tradeshow was a good place to be if you’re curious about the future of oral care. Today’s Oral Care...

Future Fresh: The Next Decade of Deodorants

As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...

The Pros and Cons of Low-To-No Touch Beauty

"no in-store product swatching, no drop-in makeup consultations, or facials, or manicures, or blow outs. And the professional beauty...

Skincare and Wellness Solutions for Pandemic Fatigue

Can beauty brands help consumers with pandemic fatigue? I’ve been watching with great interest as COVID-driven innovations come to market...

Beauty Responds to COVID-19

CoronaVirus is a beauty-industry disruption like nothing we’ve ever seen. The beauty industry is resilient and it is resourceful because...

Beauty & Bacteria: the cosmetics and personal care industry’s new approach to the skin microbiome

We are at the beginning of a big adventure! Microbiome beauty has arrived; and it’s opened up a lot of space for research and for...