The B2B Beauty Industry Tradeshow was back in full force this year, serving the cosmetics and personal care industry with exhibitors and education from every sector. Here, I've put together a quick count-down list of highlights from the show.
5 brilliant quotes
On Day 1 of Cosmoprof North America, Correy Huggins of Ready to Beauty sat down with Romina Brown of Strategic Solutions International in an educational session called The Brown Paper: What You Need to Know about Multicultural Beauty and its Consumers. These 5 quotes are just a small sampling of the data-backed insights Romina shared during their conversation:
· "Black owned brands are now the drivers of growth for key retailers! The growth comes from disrupters, innovative brands, founder led brands."
· "Color cosmetics, [especially] lipstick and lashes are selling well at beauty supply."
· "It matters to these women whether a brand is black owned. Results matter most; but she looks for product to be delivered to market in an authentic manner."
· "A lot of women are tired of natural and might consider chemically altering their hair."
· "Styling flexibility, the ability to go back and forth between curly and straight without altering your curl pattern, [is the greatest unmet need in multicultural beauty]."
4 stand-out brand concepts
· mājen is a green beauty brand based in Chile. Launched in 2008 the mājen product portfolio includes skincare, personal care, aromatherapy (solid fragrance), body care, hair care, and a mom-and-baby line. The hand-made, small-batch products all feature ingredients sourced from the biogeographically distinct Valdivian Forrest.
· QyoQyo is a good-natured brand that takes tangerine from JeJu Island as the hero ingredient for its products across skincare, body care, sun care, etc. (photo via @situationalskincare on IG)
· urang is a US-based brand making organic skincare products in the presence of music. “We believe making the products with love brings out the quality and with music sends out a positive vibe.”
· Geske launched at the show with an expansive line of affordable, fashionable skincare devices spanning the continuum of at-home treatments, all supported by an app that assesses consumer skin conditions and recommends devices accordingly.
3 notable cosmetic & personal care ingredient strategies
· Rubisco Biotech uses environmental biotech to produce novel sustainable natural ingredients developed from the stem cells of Chilean botanicals. The company’s first ingredient is AustralCell Alerce, an anti-aging skincare active leveraging the unique properties of the world’s oldest tree: Fitzroya Cupressoide or Chilean Alerce. (photo via then24.com)
· eau de silk is a skincare brand owned by a silk textiles manufacturer. Sericin, a silk protein that goes unused in the fabric making process, is upcycled into a skincare ingredient.
· cosrx is a skincare brand that’s all about product formulations that highlight so called sub-ingredients rather than a ‘hero’ ingredient. Sub-ingredients are inputs that boost the efficacy and benefits of the main ingredient.
2 beauty product formulation & manufacturing highlights
· Korea-based manufacturer Nowcos launched its new proprietary Blooming encapsulation tech at Cosmoprof North America this week. The formulas are water-rich (60% 70% or 80%) and comprise small soft capsules of color and fragrance that burst upon application. While the size of the capsules (which are formed in a mixer) isn’t completely uniform, they can be modified to larger sizes and firmer textures depending on the product format and desired color payoff.
· ATGpharma was a first-time exhibitor at this year’s show, bringing small-batch solutions for brands ready to bring filling in-house and have fuller oversight of their product production process. The company’s versatile equipment solutions can accommodate a range of product format and formulation rheologies; be modified to suit various container heights; and the trays that hold the bottles or jars or tubes are custom molded to fit each brand’s packaging, be it stock or custom.
1 clever NPD platform
· Maycoders will connect brand leaders and founders with product manufactures based in South Korea. It’s is the latest in a surge of new-product-development tech platforms launching online tools to help brands formulate products, select packaging, design labels, and team up with manufacturers. The company used this year’s Cosmoprof North America for a soft launch; the beta site will go live this August.
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