personal care | Deanna Utroske

Cosmoprof North America 2022: Trends, Takeaways, & Technologies

The B2B Beauty Industry Tradeshow was back in full force this year, serving the cosmetics and personal care industry with exhibitors and...

Capsum Event Coverage: Manufacturing Beauty with Microfluidics

Last month, I saw microfluidic encapsulation technology in action at industrial scale at the newly opened Capsum facility in Austin,...

2022 Preview: Cosmoprof Worldwide Bologna Opens April 28

Cosmoprof Worldwide Bologna is one of the cosmetics and personal care industry’s most comprehensive and international tradeshows. And...

Innovations in Oral Care

This year’s Cosmoprof North America tradeshow was a good place to be if you’re curious about the future of oral care. Today’s Oral Care...

Future Fresh: The Next Decade of Deodorants

As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...

The Importance of Global Beauty Through and Beyond COVID

COVID-19 has definitively shown us that it’s a small world. Ours is a global business. The cosmetics, personal care, and fragrance...

Beauty Responds to COVID-19

CoronaVirus is a beauty-industry disruption like nothing we’ve ever seen. The beauty industry is resilient and it is resourceful because...

Young and Beautiful: Marketing Personal Care to Kids, Tweens, and Teens

Kids personal care brands are on the rise. For the most part, the beauty industry at-large is trying to move away from consumer...

Beauty & Bacteria: the cosmetics and personal care industry’s new approach to the skin microbiome

We are at the beginning of a big adventure! Microbiome beauty has arrived; and it’s opened up a lot of space for research and for...