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Client Content: Innovations in Beauty Tech, Revolutionizing the Consumer Experience
In this article developed for and published on the Cosmoprof Asia site, I explore beauty tech for at-home use as well as treatment...

Deanna Utroske
Sep 29, 20231 min read


Considering Trends & Innovation in Beauty
On Monday, I had the distinct pleasure of speaking to a classroom of graduate students and senior level cosmetic engineering students at...

Deanna Utroske
Apr 14, 202221 min read


Innovations in Oral Care
This year’s Cosmoprof North America tradeshow was a good place to be if you’re curious about the future of oral care. Today’s Oral Care...

Deanna Utroske
Nov 14, 20216 min read


Future Fresh: The Next Decade of Deodorants
As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...

Deanna Utroske
May 11, 20219 min read


Will Health Care & Beauty Care Soon Be One and The Same?
Wellbeing is set to define the future of beauty. Every conversation I have lately ends up turning to wellbeing. It doesn’t matter if I’m...

Deanna Utroske
Apr 18, 20213 min read


Wellness & Wisdom: Marketing and Consumer Trends in Skin Aging
While some of the products and formulas that we may have historically or conventionally thought of as anti-aging are still in demand,...

Deanna Utroske
Nov 3, 202013 min read


Inner Beauty Matters: Skincare, Hair care, and Nail Care Supplements
Pills that make beauty claims are here to stay. Countless consumers set New Year’s self-care goals earlier this month, and many of those...

Deanna Utroske
Jan 15, 20202 min read


Beauty & Bacteria: the cosmetics and personal care industry’s new approach to the skin microbiome
We are at the beginning of a big adventure! Microbiome beauty has arrived; and it’s opened up a lot of space for research and for...

Deanna Utroske
Jun 4, 201916 min read


Notes on Luxury Wellness Packaging
Wellness is one of newest beauty categories and it already intersects with cosmetics, personal care, and fragrance at every tier of the...

Deanna Utroske
May 31, 20196 min read
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