deodorant | Deanna Utroske

Feb 163 min read

In The News: skincare brand funds dermatology center, more whole-body deo launches

ELC's Clinque brand puts $5m behind Mount Sinai dermatology center, P&G launches whole-body deo for women, Unilever launches whole-body...

Jan 175 min read

In The News: multifunctional deo, new plant waters for skincare, specialty chemical distribution deals, packaging acquisition

Unilever launches whole-body deo and an under-arm deodorant that also addresses skin discoloration, Groupe Berkem adds two new...

Jul 30, 20233 min read

Deodorants are In The News

The Beauty Insights newsletter topic of the month for July 2023 was deodorants. Here is a summary of all the news, and brand spotlights,...

Jul 26, 20235 min read

Brand Spotlight: Nala Care

Deodorant is a hygiene basic; but the deodorant category is anything but basic. This personal care category is innovative, profitable...

Jul 7, 20232 min read

In The News: AI personal care formulation and moving from home fragrance into hand care

Duradry uses Chat GPT to develop a new deodorant formulation and Trapp Fragrances gets back into the personal care business 🏠👋Home Care...

Jul 2, 20233 min read

Brand Spotlight: Hygiene Hero

This month, the beauty brand Michelle Yeh launched in 2020 is getting a refresh! What began as a hygiene brand is evolving to become a...

May 10, 20219 min read

Future Fresh: The Next Decade of Deodorants

As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...

Feb 7, 20213 min read

CPG Design Innovation: Beauty’s Newest Product Formats and Functions

Beauty innovators are endlessly creative! Just when you think you’ve seen it all, new cosmetic and personal care brands bring fresh...