Today, cosmetics and personal care industry thought leader Deanna Utroske launched the Beauty Insights newsletter for product innovators and supply-side professionals.
Beauty Insights is a free, weekly email newsletter featuring cosmetics and personal care news analysis, Deanna Utroske's quoted commentary, published articles, awards judging, and events appearances, as well as tips and guidance on trade media outreach, personal branding, and thought leadership.
Beauty Insights Newsletter Keeps the Industry Up-To-Date
Early issues of the Beauty Insights newsletter will include Utroske's commentary on the blue beauty movement in Natural Beauty News, on green chemistry and the future of beauty on CEW Beauty News; her podcast appearance on It's A Matter of... hosted by BeautyMatter Founder and CEO Kelly Kovak, where Utroske talks about her work as a beauty business writer and the importance of thought leadership; as well as access to full-length text version's of Utroske's archived presentations Future Fresh: The Next Decade of Deodorant and Antiperspirant, Beauty & Bacteria: The Cosmetics and Personal Care Industry's New Approach to Skin Microbiome, and much more!
Readers interested in improving their trade media outreach and press release development will find valuable resources like12 Tips for Writing a Winning Beauty Business Press Release included in the newsletter too.
Serving the Cosmetics and Personal Care Industry with Actionable Business Content
Many industry insiders and indie beauty leaders have become familiar with Utroske through her work as Editor of the trade media site Cosmetics Design. Beyond that role, which she stepped away from in August of 2021, Utroske is as a trusted news editor, in-demand public speaker, and sought-after beauty industry observer.
Her DUviews video commentary series on topics of import to the cosmetics and personal care industry----topics such as sustainable packaging, design innovation, skincare supplements, beauty tech, circularity, wellness, etc.----has been running on LinkedIn since the start of 2020 (and can now be found on YouTube and here on deannautroske.com). In addition to the #duviews videos, she is an active beauty industry conversationalist on the LinkedIn platform.
Utroske speaks in-person and virtually to company teams, at beauty industry events, and with higher education classrooms around the world: events where Utroske has appeared as a public speaker include BeautyX, Uplink Live, FounderMade, Unfiltered Experience, in-cosmetics global, Cosmoprof North America, Luxepack, Cosmopack, ADF&PCD, NYSCC Suppliers Day, the Sustainable Cosmetics Summit, the Beauty Industry Awards, Cosmetics Design Summit, Green Beauty Night, the Anti-Ageing Skin Care Conference, and the AIRS International Conference on Genomics and Microbiomics.
Her writing and ideas have been featured across trade, business, and consumer media: on all three Cosmetics Design sites, in NewBeauty Magazine, Beauty Store Business Magazine, Natural Beauty News, Beauty Industry Report, Beauty Independent, CoveyClub.com, CEW.org, Stylist.fr, Woman’sDay.com, Yahoo! Finance, The Huffington Post, PBS Media Shift, AdWeek (Publishing Executive) and cited on Wikipedia.
Besides the It's A Matter Of... podcast mentioned earlier, Utroske has been a podcast guest on Beauty is Your Business, Where Brains Meet Beauty, and The Eco Well. She's guest hosted the Beauty is Your Business podcast and hosted pilot episodes of the Speaking of Beauty podcast from Cosmetics Design.
She often judges both beauty industry and media awards, including the IBE Best in Show Awards; the ADF&PCD beauty packaging awards; the BIAs; the Sustainable Beauty Awards organized by Ecovia Intelligence; the Leaders of Change Awards and the Blue Beauty Awards, both organized by INNOCOS events; and the Eddie Awards hosted by Folio Magazine.
And she regularly shares insights, observations, and predictions with market research and intelligence companies, including The Future Lab, Kline & Company, Stylus Innovation + Advisory, LS:N Global, Canvas8, 10EQS, Innova Market Insights, and Euromonitor International.
About Deanna Utroske
Deanna Utroske is a business content specialist and a top-tier critical thinker in the cosmetics and personal care industry. She's known globally for her fair-minded industry commentary, clear and concise explanations of complex issues, as well as for her candid analysis of the trends, movements, and innovations disrupting today’s beauty industry.
Want to stay up to date on the latest news and trends?
Subscribe to Beauty Insights from Deanna Utroske today!