Beauty consumers, brands, formulators, and ingredient makers are changing the way we use water. The current wave of solid product formats and waterless beauty has been making headlines for nearly a decade now. But water use, the associated packaging waste, and the carbon spent to transport and process it all is still very much a concern. Innovators across the cosmetics and personal care industry and all around the world are working to address that. Beauty Brands at Cosmoprof

This year’s Cosmoprof North America tradeshow was a good place to be if you’re curious about the future of oral care. Today’s Oral Care Innovations Align Neatly with Beauty Trends Over the past few years as wellness and hygiene have become meaningfully entwined with beauty, oral care brands have been showing up at events once reserved for makeup, skin care, and hair brands. And innovations in the category have brought oral care into conversations about environmental sustainab

Today, cosmetics and personal care industry thought leader Deanna Utroske launched the Beauty Insights newsletter for product innovators and supply-side professionals. Beauty Insights is a free, weekly email newsletter featuring cosmetics and personal care news analysis, Deanna Utroske's quoted commentary, published articles, awards judging, and events appearances, as well as tips and guidance on trade media outreach, personal branding, and thought leadership. Beauty Insights

This year’s Cosmoprof North America tradeshow was a unique experience and quite literally a pivotal event for our industry. If it had been the same as it was in years past—that would be cause for concern! Consumer focus, corporate strategy, and the very substance of life have all been changed by our response to the pandemic. The world of beauty and the world itself are different today than they were just a couple of years ago. And tradeshows are changing too. This year’s CPN

"As usual, Cosmoprof North America will host not only delightful, discoverable consumer brands. But suppliers, manufacturers, and packaging companies will be exhibiting at the show, as well as professional beauty companies that serve the spa and salon side of the industry. And there’s a terrific lineup of educational programing scheduled." I am making plans to attend Cosmoprof North America at the end of the month.…plane tickets, hotel reservations, all the things. It’s been

Today, fungi are very trendy beauty ingredients but soon mushrooms will be the factories that manufacture cosmetics, personal care, and packaging inputs. As topical antioxidants and anti-inflamatory ingredients as well as as immune-supporting ingestibles, many varieties of mushrooms have become popular beauty ingredients in recent years: Just for illustration, Volition Beauty has a snow mushroom water serum in its product portfolio, Biophile makes a Rejuvenating Serum with a

Beauty boxes and direct-mail discovery kits are as relevant as ever—for not only consumer brands but for ingredient suppliers and product manufacturers too. Makeup and Personal Care Brands Reach Consumers via Beauty Box Subscriptions Consumer-facing subscription boxes like the Test Tube from NewBeauty Magazine, the Allure Beauty Box, BeautyFIX by Dermstore.com, the Ipsy Glam Bag and the Glam Bag Plus and many others continue to do well with consumers. And there’s space in the

Circularity and zero-waste are very fashionable in beauty now. Environmental sustainability of every variety has taken on an added importance since the onset of the pandemic. And as regions around the world begin to move into the recovery phase of this health and financial crisis and the business of beauty picks up, we are seeing the effects of conscious business pivots along the beauty supply chain and of evolved consumer expectations in the retail marketplace. Beauty Makers

As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar, hosted by the National Biofilms Innovation Centre and Cosmetics Cluster UK. In case I haven’t had the chance to meet you yet, I’ll briefly introduce myself: My name is Deanna Utroske. I am a beauty industry thought leader and business content specialist. You may recognize me from my DUviews video series on LinkedIn (and actually, that series wil

What do we have to gain from beauty industry transparency? You shared lots of thoughtful answers to that question, when (just a few weeks ago) I made a post asking for your ideas about transparency on LinkedIn. With every comment that shows up, I’m seeing transparency from a new angle. Stakeholders are Influencing How Beauty Makers Communicate And on the face of it, beauty industry transparency is a very consumer-driven movement and one that's changing the way brands innovate

Wellbeing is set to define the future of beauty. Every conversation I have lately ends up turning to wellbeing. It doesn’t matter if I’m speaking with ingredient makers, with brand leaders, with event producers, or with product formulators, wellbeing seems to be all we’re talking about in beauty right now. Wellbeing, as I am hearing it discussed, is a step beyond wellness and beauty-from-within and self-care. And if you’re a regulatory or claims expert, it’s dangerously close