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Event Alert: FounderMade
FounderMade Beauty & Wellness Summit 2021 Today, Thursday September 23 at 4pm EST, I am moderating a FREE online FounderMade panel all...

Deanna Utroske
Sep 22, 20211 min read


Cosmoprof North America 2021 Preview
"As usual, Cosmoprof North America will host not only delightful, discoverable consumer brands. But suppliers, manufacturers, and...

Deanna Utroske
Aug 14, 20213 min read


If you work in beauty, pay attention to mushrooms!
Today, fungi are very trendy beauty ingredients but soon mushrooms will be the factories that manufacture cosmetics, personal care, and...

Deanna Utroske
Jul 17, 20213 min read


Future Fresh: The Next Decade of Deodorants
As a public speaker in the personal care and beauty industry, I gave this talk as part of the 2021 Innovation in Deodorants webinar,...

Deanna Utroske
May 10, 20219 min read


The Pros and Cons of Low-To-No Touch Beauty
"no in-store product swatching, no drop-in makeup consultations, or facials, or manicures, or blow outs. And the professional beauty...

Deanna Utroske
Mar 27, 20213 min read


Women Over 40 are Underserved by the Beauty Industry
It’s no secret that women over 40 are underserved by the cosmetics and personal care industry. As a matter of course, beauty brands...

Deanna Utroske
Feb 14, 20212 min read


CPG Design Innovation: Beauty’s Newest Product Formats and Functions
Beauty innovators are endlessly creative! Just when you think you’ve seen it all, new cosmetic and personal care brands bring fresh...

Deanna Utroske
Feb 7, 20213 min read


Wellness & Wisdom: Marketing and Consumer Trends in Skin Aging
While some of the products and formulas that we may have historically or conventionally thought of as anti-aging are still in demand,...

Deanna Utroske
Nov 3, 202013 min read


Young and Beautiful: Marketing Personal Care to Kids, Tweens, and Teens
Kids personal care brands are on the rise. For the most part, the beauty industry at-large is trying to move away from consumer...

Deanna Utroske
Feb 2, 20201 min read


Inner Beauty Matters: Skincare, Hair care, and Nail Care Supplements
Pills that make beauty claims are here to stay. Countless consumers set New Year’s self-care goals earlier this month, and many of those...

Deanna Utroske
Jan 15, 20202 min read


Looking Back to Move Forward: State of the Beauty Industry at the Start of 2020
Deanna reviews the events of 2019 to illuminate what the future may hold for the beauty industry.

Deanna Utroske
Jan 1, 20202 min read
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